Jobs / Design

Senior Growth Marketing Manager

New York, USA
Full Time
Senior Management
Apply now
What is Parcl?
What You'll Do
Skills You Need
Things We'd Love

Senior Growth Marketing Manager

About Parcl: We’re on a mission to bring real estate to everyone. 

About Parcl 

Parcl is a blockchain-based real estate platform that allows users to invest in a digital square foot of physical real estate in the most lucrative neighborhoods around the U.S.

The Parcl Data Feed tracks the price per square foot of neighborhoods across the U.S. This data feeds into a smart contract, allowing users to invest in the underlying price movement of each real estate market. This lets investors gain exposure to the most sought-after neighborhoods with no minimum investment, immediate liquidity, and low transaction fees. 

Parcl lets you invest in the real estate market just like you would invest in Bitcoin, Ethereum, or other crypto assets.

What You’ll Do:

  • Work with cross-functional team (Marketing, Dev, Data, Product) to establish growth strategies to support Parcl’s marketing goals leveraging email, paid media, and social.
  • Create, manage and experiment with new user acquisition campaigns.
  • Building effective and engaging referral programs.
  • Run experiments across the entire funnel of the ideal Parcl Protocol user, working to improving conversion rates and increase trading volumes on the Parcl Protocol.
  • Planning, optimizing and scaling Paid Performance campaigns (Google Ads, Twitter Ads, Facebook Ads, TikTok Ads).
  • Conceive and execute a wide range of content campaigns to drive education and engagement utilizing the the Marketing team where needed. (Social Media Manager, Webflow Developer, Community Manager, Desginer, and Content Marketer.)
  • Proficient with all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok) and drive content creation.
  • Experience creating, managing and optimizing Email /SMS marketing campaigns. (including email automation)
  • Analyze data to monitor revenue performance and uncover areas for improvement.
  • Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Skills & Attributes You’ll Need:

  • 6+ years’ experience in Growth Marketing, preferably with experience in cryptocurrency, blockchain, or Web3 related fields.
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
  • Strong growth track record, with samples and results of past campaigns.
  • Strong copywriting skills with experience in long-form and short-form copy spanning email, landing pages, more.
  • Ability to work independently and autonomously on projects with review from manager.
  • Outstanding written, oral and organizational ability.
  • Knowledge of Google Analytics, Photoshop, Klaviyo, Webflow, Tableau, Sprout Social (or, other Social Media Management Systems)
  • Proficient with Google Analytics (GA4) and other best in class analytics tracking and reporting tools.

Skills & Attributes We’d Love you to Bring:

  • An interest and curiosity in crypto, DeFi, synthetic real estate, and Web3
  • Basic or better understanding of DeFi primitives
  • Awareness of Solana and its emerging DeFi ecosystem
  • Hands-on crypto/ blockchain experience (professional or personal), especially DeFi relating to yield farming, NFT’s, custodial/non-custodial solutions and staking
  • A desire to work in a decentralized, fast-paced environment with a high degree of ownership, accountability and independence. We love "self starters" who aren't afraid to get involved with whatever needs to be done.

Parcl’s Culture & Purpose:

We are working on a massive opportunity. To achieve our mission, we must establish a culture of constant growth that maximizes the potential of each team member, generating the collective momentum necessary to rise to this timely occasion. Some things to know about us:

Our Values:

Be Gritty:Grit is our intense focus,  driving persistence in our craft. We’re always striving for excellence.  We’re pleased, but never satisfied. Developing ourselves is core to who we are. End to end, we own accountability, to our community, to each other and to ourselves. We don’t let setbacks define us, instead we welcome challenges in order to grow and unleash our potential.

Unleash Courage: We embrace the unknown by trusting that everything we have done has prepared us for what we have ahead. We put our focus and energy into our ability to listen, trust and be courageous in the moment. Our strength comes from our vulnerability and assuming positive intent. We never shying away from uncomfortability. Sometimes we’ll need to rumble, but we know our greatest asset is our ability to be tackle each problem with the confidence that we were designed to solve it together. 

We’re Voyagers: Curiosity is in our DNA. We’re energized by outlandish ideas. While we don’t always know what’s ahead of us, we are agile and open to the unknown. We’re not just expanding an industry, we are erasing the physical limits set on it. We set trends and redefine rules. We use data and decentralization to unify and unveil. We care about shaping the world and beyond. . . 

Embrace Gratitude: We lead with empathy. We don’t take the simple things for granted.  We’re a group of people with a compelling and unique opportunity. Our energy and time are our greatest currency, let's enjoy the ride. Be here, right now. LFG. 

Read more about our Team & Parcl here, also follow us on Twitter to join the conversation! 

At Parcl, we believe in driving equity in real-estate and beyond. As an Affirmative Action and Equal Opportunity Employer, we take diversity and inclusion very seriously and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. This means that all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender perception or identity, national origin, disability, veteran status, or any other legally protected basis. We will also ensure that qualified applicants with protected disabilities are provided reasonable accommodations. If you have a specific need that requires accommodation, please send an email to At Parcl, we stay true to our mission by ensuring that our team can be anyone’s team and the more inclusive we are, the better our work will be.

Apply now

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